Clik here to view.
Go Neal!
Some very interesting tidbits in Neal Mohan’s post on the Google blog yesterday. First is that Google sees display inventory per user declining 25% by 2015. This is a pretty interesting prediction...
View ArticleClik here to view.
Where’s the “LUMA slide” for branding?
Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL. As Brian put it: “The truth of the matter is much of the machinery of the programmatic buying landscape,...
View ArticleClik here to view.
More company in the “Future”
A noteworthy installment from Cory Treffiletti on his MediaPost board yesterday. I wrote on the topic of media futures several several times and in detail in my past life at Brand.net (the pioneer in...
View ArticleClik here to view.
Joining AppNexus!
Super excited to announce that I will be joining AppNexus as SVP, Strategic Accounts! Thanks to Michael Learmonth at Ad Age for some great coverage of the news.
View ArticleClik here to view.
Programmatic Branding
Today’s AdExchanger roundup highlighted a great presentation by Bob Arnold of Kellogg Company. His talk was on brand marketing via programmatic buying. We obviously hear a lot about programmatic...
View ArticleClik here to view.
Can we please retire “Premium”?
I spent some time on Wednesday talking with John Ramey over a couple of the delicious finger sandwiches we were serving after our latest AppNexus Summit. During that conversation, he and I agreed that...
View ArticleClik here to view.
How do we make Programmatic Reserve really “happen”?
Interesting article last week on Programmatic Reserve by Jay Sears in Ad Age (call it “‘guaranteed” if you want – just don’t call it “premium”). Jay’s a smart guy and right on the money with respect...
View ArticleClik here to view.
Great Creative from Merrill
I just saw this campaign on Y! Finance and it caught my eye, half as a consumer and half as an ad guy. Clicks through to microsite here. As I have mentioned before, the creative really matters and...
View ArticleClik here to view.
Google: “Programmatic” is all about the buy-side
Did anyone else think yesterday’s virtual “hang out” with Google’s Scott Spencer was fascinating? First of all, where was he? Was that a jungle or a conference room? More importantly though (much more...
View ArticleClik here to view.
Programmatic Reserve: Let’s Solve The Right Problem
Just a quick post today, to steer readers of this page to AdExchanger for some thoughts on programmatic reserve. Enjoy!
View ArticleClik here to view.
Floors are not Fraud
Hi all. I have been thinking about cracking my knuckles and getting back to the literary salt mine for a while now and I saw an article yesterday that just I couldn’t resist. Right off the bat, the...
View Article
